Look, if you’re running an online fsiblog store, you’ve probably thought about adding new products that are easy to sell, evergreen, and don’t require too much hassle. One product I keep coming back to is business card printing.
Now, you might be thinking: “Wait, do people even use business cards anymore? Isn’t everything digital now?”
Trust me, they do. Business cards are still one of the most requested print products. Professionals, freelancers, and small businesses all need them. That’s why I really believe selling custom business card prints on your eCommerce store can be a solid move.
But here’s the thing I don’t want to just hype it up. Let me break down two real options you’ve got, with their advantages and disadvantages, so you can decide what fits your store best.
Add Business Card Print on Demand to Your Store
This means you don’t actually print the cards yourself. You connect your store (Shopify, WooCommerce, Wix, etc.) to a provider like Printify, Printful, or Vistaprint. They handle printing, packaging, and shipping.
Pros:
- Zero inventory headaches everything is printed after an order comes in.
- Customers can customize their own designs with online tools.
- Works with small or bulk orders, so you attract freelancers and companies alike.
- Easy to scale if you want to expand into flyers, brochures, or other print products.
Cons:
- Profit margins are smaller since the print provider takes their cut.
- Less control over quality or shipping times (you’re relying on your partner).
- Lots of competition, since many stores use the same providers.
Work With a Local Print Shop (and Sell Online)
Instead of using global print-on-demand companies, you could partner with a local printing business and list their services on your eCommerce site.
Pros:
- You control quality and can negotiate better pricing.
- Faster local shipping = happier nearby customers.
- Unique selling point: “Locally printed business cards” (great for small businesses).
Cons:
- You might need to manage inventory or upfront costs.
- Scaling beyond your region can be tricky.
- More work for you in coordinating orders and shipping.
My Honest Suggestion
If you’re just starting, go with Option 1 (print on demand). It’s lower risk, you can test demand without big investments, and you’ll get repeat customers since people constantly reorder business cards.
Later on, if you want to build stronger branding and better profit margins, consider mixing in Option 2 with a local printer. That way, you can stand out and give your store a more personal touch.
FAQs
1. Is selling business cards online even profitable?
Yes. Business cards are evergreen they don’t “expire” as a product. People reorder them often, which means steady revenue.
2. Shopify or WooCommerce which is better for this?
If you want something easy to set up with ready-to-go integrations, go Shopify. If you’re already on WordPress and like customization, WooCommerce is the better fit.
3. Do I need to buy printers or keep stock?
Nope. With print-on-demand, you don’t touch the printing at all. Your provider prints and ships. Zero upfront inventory.
4. Can customers design their own cards?
Absolutely. Most integrations let them upload logos, add text, pick templates, and preview before checkout.
5. Should I only sell business cards?
Not really. Business cards are a gateway product. Once you’ve got customers, upsell them flyers, brochures, letterheads, or even branded merchandise.
6. How do I get customers for this?
Target small businesses, freelancers, and startups on LinkedIn and Instagram. Also, don’t underestimate local SEO people literally Google “custom business cards near me.”
Conclusion
If you’re looking to diversify your eCommerce store without overcomplicating things, business card printing is a smart niche. Start with print-on-demand, learn the market, and then decide if you want to expand. It’s not flashy, but it’s consisten and in eCommerce, consistency pays the bills.